Friday, June 20, 2025
SUARAJATIM – Farmers from Desa Sejahtera Astra Tugu Utara in Bogor, West Java, secured their first international coffee contract with Algeria. The deal covers one ton of arabica beans, signed during a harvest festival on Wednesday. This milestone signals the village’s entry into competitive global markets.
The event gathered key stakeholders: Secretary General of Indonesia’s Forestry Ministry Mahfudz M.P., IPB University Rector Arif Satria, and Astra’s Head of Environment & Social Responsibility Diah Suran Febrianti. Also present were representatives from Perhutani, the Bogor Plantation Office, and local forest farmer groups.
This export initiative stems from collaboration between Astra, the Indonesian Coffee Exporters Association (AEKI Jakarta), and community forest groups. Farmers grow arabica coffee in social forestry zones, blending agriculture with environmental care. Desa Sejahtera Astra previously supplied Taiwan’s market.
Since 2022, Astra provided training, greenhouses, and pulping machines. Research and marketing aid followed. Mahfudz M.P. highlighted the cross-sector effort, "We value Astra’s persistent dedication to village empowerment. This export reflects agricultural results and multi-party teamwork. It fortifies rural economies and social forestry."
Boy Kelana Soebroto, Astra’s Chief of Corporate Affairs, linked the project to broader goals:
"As part of Astra’s entrepreneurship pillar, this drives community growth. Our Agroforestry Coffee Learning Center will make Puncak an educational hub for conservation-focused farming, beyond tourism."
The ceremony included a joint pledge to conserve Puncak’s highlands. Signatories included the Forestry Ministry, IPB University, Perhutani, and Bogor’s plantation office. Astra’s rural economic drive aligns with Indonesia’s Sustainable Development Goals.
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| Officials and farmers at coffee export signing ceremony in Desa Sejahtera Astra Tugu Utara, Bogor |
This export initiative stems from collaboration between Astra, the Indonesian Coffee Exporters Association (AEKI Jakarta), and community forest groups. Farmers grow arabica coffee in social forestry zones, blending agriculture with environmental care. Desa Sejahtera Astra previously supplied Taiwan’s market.
Since 2022, Astra provided training, greenhouses, and pulping machines. Research and marketing aid followed. Mahfudz M.P. highlighted the cross-sector effort, "We value Astra’s persistent dedication to village empowerment. This export reflects agricultural results and multi-party teamwork. It fortifies rural economies and social forestry."
Boy Kelana Soebroto, Astra’s Chief of Corporate Affairs, linked the project to broader goals:
"As part of Astra’s entrepreneurship pillar, this drives community growth. Our Agroforestry Coffee Learning Center will make Puncak an educational hub for conservation-focused farming, beyond tourism."
The ceremony included a joint pledge to conserve Puncak’s highlands. Signatories included the Forestry Ministry, IPB University, Perhutani, and Bogor’s plantation office. Astra’s rural economic drive aligns with Indonesia’s Sustainable Development Goals.